Project: Yard Sale Trail

UX Design
Project Overview
The goal of this project was to create a yard sale app that will help buyers looking for second-hand items, and find information about specific items for sale at local yard sales.  We took this project from an idea and turned it into a mid-fidelity prototype. My team consisted of myself and three other UX designers in a class project.
Responsibilities:
  • User research
  • User persona
  • Ideation
  • Wireframing
  • User testing
Tools: FigJam, Figma, Balsamiq
Research:
Anonymous survey

We sent out an anonymous that got 137 responses. We were looking for general information about how often someone might visit a yard sale, as well as what factors are important when shopping second-hand.

84% of people will not travel more than 10 miles for a yard sale
90% of people find weekends the most convenient time to visit a yard sale
A successful yard sale is "Finding a inexpensive yet high quality item that you already needed."
Interviews

Based on the information from the survey, we conducted five 1-1 interviews. The focus of these interviews was to find information on how a shopper would find a yard sale and ways to make the experience more enjoyable.

“I'm not interested in the listings that don't have pictures.” -Maddie
More likely to go to a yard sale if there are pictures of the items for sale
Would like to see more information about what will be sold at a yard sale
Will find yard sales by searching online
User Persona

Based on our research, our users would be more likely to buy then to sell. With that information we focused our user persona the second-hand shopper first.

Ideation:
The Problem

Based on our research we have found that people who want to go to yard sales have a hard time finding the items that they want. This is causing them to have a negative experience, and feeling as though they have wasted their time. How might we help users have a more positive experience by helping them to find the items they want while saving them time and money?

Feature Focus

We brainstormed some ideas for our app and prioritized them based on the difficulty of implementing vs the value for the user. By doing this we came up with three areas of focus.

Organization
  • Clear layout
  • Pictures of items for sale
  • Filters to sort items of interest
Location
  • Map of sales in area
  • Default map of 10 miles
  • Map routing options
Contact Seller
  • Secure messaging
  • Store all relevant Messages in the app
Storyboard
It's getting colder and Kelly needs a new coat for winter
Everything in stores are too expensive and she can't find anything that she likes
Kelly decides to shop secondhand and find the Yard Sale Trail app
A quick search shows several yard sales happening in her area
Kelly is able to map out several yard sales that are selling clothing
She finds a new coat that she loves that's within budget
User Flow

Before starting our wireframes, we mapped out a user flow for messaging a seller and for mapping out a route to a sale.

Messaging Seller
Mapping Sale Route
Wireframes

See all wireframes here

Testing:
Key Findings from Testing

Testing focused on the users ability to get directions for a signal yard sale and multiple yard sales on the same route. Users also tested the message a seller feature.

Want routing options for a single destination
List the yard sales that are saved to easily add them to a driving route
Don’t want to leave the current page when sending a message
Prototype:
Conclusion:
Next Steps

The current features designed for this app allow those looking to purchase second-hand items a better way to utilize yard sales by giving more information and saving the user time.

Build out high-fidelity prototype
Eliminate the need to sign in before using the app
Address the needs of a yard sale host user persona
More Case Studies:
Three Pines Coffee
NKUT